Background Information

Maresi Austria GmbH
http://www.maresi.at/en

The “Alpenmilch” for connoisseurs - Maresi is a real part of Austria and THE specialist for your coffee. Maresi stands for finest Austrian “Alpenmilch”, carefully processed it guarantees natural and full pleasure. As Austrian milk-brand Maresi unifies naturalness, reliability, high Quality and pleasure –
home, alps, tradition, trust, security.

Competitive environment: All refrigerated and unrefrigerated milk products of the white range (milk, whipped cream,…) and of the colored range (milk mix drinks)
Target audience: Coffee-Lovers, who indulge the modern coffee enjoyment (cappuccino, latte macchiato etc.) and who are looking for the perfect milk to satisfy their needs





Knabber Nossi
http://www.knabbernossi.com/

Tear it up, bite it off: Only with Knabber Nossi you can satisfy your little hunger always and everywhere. With a spicy Sausage-Snack tasting like a typical Knabber Nossi. Fast, uncomplicated and clean. The Brand stands for fun, it’s young, dynamic, friendly and modern. The design: red and white

Competitive environment:Suppliers of salami-snacks, dried sausage-snacks in combination of pastries. The extended competitors include alternative Snacks like sausage sandwiches.
Target audience:In the core target audience, children with 6-10 years, new use occasions should be identified.
Speciality:An important component of the Knabber Nossi innovation-strategy is to develop new product categories and new consumer-groups.




VIVATIS Holding AG 
http://www.vivatis.at/en

The VIVATIS Holding AG is one of the leading Austrian companies in the food and luxury food industry. Numerous Brands and also service providing companies belong to the Holding, situated in Linz/Austria. Everyday hundreds and thousands of consumers use products provided by the VIVATIS-Group. We face this reliance with best quality and the continuous improvement of our product range. The corporate culture of the VIVATIS Holding is characterized by innovative thinking, responsible acting and trendsetting decisions. More than 2700 employees are engaged in the unique success of the VIVATIS-Group, far beyond the borders of Austria – based on many years of experience, profound knowledge and highly productive customer, partner and employee relationships.

LIMAK Austrian Business School
http://www.limak.at/en/

The LIMAK Austrian Business School is the center of competence for management development in Austria. The best managers in the country rely on the academic experts and the business practitioners for their professional training. The longtime partnerships with well-known Austrian manufacturing companies emphasize the strong link to practice in all professional training programs of the LIMAK Austrian Business School. Our as well academic-grounded and practical-based professional training offerings provides a wide portfolio for managers of different levels: starting with the basics of management and specialized short-term courses (IN.TENSIVE certificate course) over extensive MBA-programs (Management and Executive MBA) to company specific Qualifications (LIMAK IN.SPIRE Manager development). Manager development, that changes your point of view and that opens new perspectives for your career. That what the LIMAK Austrian Business School provides since 25 years. As Austria’s first Business School and specialist for postgraduate education for managers, LIMAK was able to enthuse more than 7700 managers and more than 720 MBA- and Master-Alumni.